33
Years of Legacy
#1
Student-run business conference in North America
15+
Industry leaders participating
300
Attendees each year
2026 Conference
Reshaping Trade, Policy, and Innovation
in New Asian Markets
In the last year, the business landscape across Asia has undergone rapid and transformative shifts. From major political changes to technological advancements, the forces shaping Asian markets are evolving faster than ever. The 36th Ross Asia Business Conference tackles these changes from the perspectives of trade, policy, and innovation.
Our speakers and panels will examine how businesses originating in Asia, and those expanding into the region, can navigate this dynamic environment. Together, we will discuss not only how companies can respond to today's disruptions, but also how they can proactively reshape trade flows, policy directions, and drive innovation across the next generation of Asian markets.
ABOUT ABC
The Asia Business Conference (ABC) is the longest student-run conference in North America focused on Asia business. For more than 30 years, the landmark conference has brought leaders of multinational companies and organizations to the University of Michigan's Stephen M. Ross School of Business to discuss business landscape and trends in the Asian markets. Some notable speakers from previous conferences included C-level executives at General Motors, Nike, Morgan Stanley, Google, BCG, and Nomura. Through networking sessions and panel discussions, the annual event provides excellent opportunities for attendees to connect with speakers.
Special Thanks to
Prof. Emeritus Gunter Dufey
We are deeply saddened by the passing of Prof. Emeritus Gunter Dufey, one of the most generous and influential supporters of the Asia Business Conference over the years. His dedication to advancing higher education and his unwavering support for our mission have left a lasting impact on the conference and its community. The organizing committee extends our heartfelt gratitude to Prof. Dufey for his invaluable contributions. We honor his memory and are privileged to have had his support. For those wishing to learn more about his remarkable life and legacy, please read his obituary here.
